AWSM house model in the Bordeaux Relaxed Hoodie

AWSM · Embroidered to order

Four houses. One thread.

Hoodies, tees, caps and sweats, embroidered to order in four lines: Maison, Atelier, Field and Aurum.

Enter the collection

Maison · Atelier · Field · Aurum ·

Laurel Dad Hat — AWSM Aurum in Onyx Black, close-up of the embroidery on the AWSM house model

How it's made

Stitched, not printed.

Every AWSM mark is embroidered: thread through fabric, with a texture you can see and feel. And nothing is made until you order it.

Embroidered: Thread, not ink, on every piece.
Made to order: Each piece is stitched after you order it, so nothing sits in a warehouse.
Four houses: Maison, Atelier, Field and Aurum: one mark, four ways to wear it.

See the collection